Peter Stubbs – Chief Executive

Peter Stubbs is the owner and CEO of Systems Online Limited and the creator of Incogno.

Peter has worked with a number of start-ups and multinationals in the telecommunications and technology sectors. With a project management background, Peter has over 15 years experience in high-profile technology projects across a wide variety of industries, specialising in project recovery and critical timescale delivery. Over the last five years Peter has been heavily involved in web and e-commerce projects and is very passionate about practical uses of technology for everyday life.

Peter developed the idea for incogno after a close friend was stalked by a chap she met on a respected internet dating site. While an Incogno is not the full solution to stop such things happening, but it is a start and it also promotes verbal conversation much earlier in the internet dating process.

Peter, a keen sportsman, has also designed a range of unique golf development tools aimed at making the recreational golfer get the most out of their time on the course and at the driving range. The venture, vCaddy, is currently in development and will be released sometimes soon.

Hugh Beardall – COO/CTO

Hugh is a highly experienced systems architect and manager with over 20 years experience in the industry. Before joining Incogno, he was a highly regarded independent consultant specialising in cutting edge Oracle Database solutions. Hugh has completed many high profile projects for leading Blue Chip companies including EDS, British Airways and LogicaCMG with projects that range from Air Traffic Control through to Electricity Supply and lastly a highly successful Case Management System for the CPS.

Hugh is a leading figure in open source solutions and a natural innovator. He is responsible for the open source codex software development / change management tool that is designed to substantially improve the quality of delivered production software. Hugh is also a vocal member of the open source community.

A keen Canoeist, Hugh has represented Great Britain at the highest level in sprint and marathon canoeing.

Nicola Burchell – PR & Marketing Director

Nicola is a professional marketeer, with over 14 years marketing, comm’s and PR experience at a senior management level. Before joining Incogno, Nicola was Head of Marketing with Mondial Assistance, part of the global Mondial Group, where she headed a team of 25 marketing professionals and ran multi-million pound direct marketing campaigns for brands including BMW, Land Rover, Jaguar and Volkswagen.

Prior to this Nicola spent four years in product marketing with Porsche Cars GB and before that four years running CRM programmes for Volvo Car UK.

Alongside Incogno, Nicola also runs her own marketing consultancy and manages projects for several blue-chip clients.

Extensively travelled, she is a keen skier and mountain biker and a self-confessed petrol-head, having raced Porsche’s, a Caterham SLR and is about to commence practice in a Radical SR3.

There are also many others that have played a huge part in the development of Incogno, especially:

Deirdre Colman - who came up with the name "Incogno" and
was invaluable in the early stages of Incogno.
Heather Smith - for putting up with the long hours and for the idea
of making the "C" a phone in the logo.
Steve Reeve - for motivation

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